SEO For Moving Companies: The A to Z Moving Companies SEO Strategy

Did you know 46% of all the searches on Google are local? Over the past 2 years, the volume for “near me” searches has grown 900%. For example, the keyword “movers near me” alone has more than 200,000 searches. 

Numbers hardly lie, people.

If you own a moving company, you can use these figures to your advantage. Do some SEO and shake up search engine results.

But hold on; it’s not easy. A lot goes on behind the scenes to secure the top position in search results. You just need a bit of effort on your part, Microters is here to get you started. 

In this “Detailed Guide,” you’ll find all the details you need to get SEO for Moving Companies done so everyone can find you, while you are busy making cash on the go.

Interested? Let’s dig in. 

As Movers, Do You Need SEO?

In our experience, Movers offer their services from one locale to another. This makes them a prime candidate for SEO. 

“Why,” you ask?

Because people often search for local moving companies on Search Engines. In fact, 97% of internet users prefer using Google to find these companies.

That’s why, if movers and shakers want to reach intended clients before others, appearing on Google for local keywords is step one.

Local and Global branding highlights your company on search engines for the services you offer.

But is it just making you visible to the world? Well, no. It’s doing much more. Let’s get into that for a bit.

SEO Gives Moving Companies the Obvious Visibility for Physical outlets. For local and regional businesses, it’s mighty important. People do not have the time to walk around searching for your office. You have to bring the office to them. 

This is what SEO for Moving Companies does. It literally puts you on the map and highlights you in your locality. As most people now turn to the internet for most of the things, there’s no alternative to being on the top of the search result. 

Once you get to the top, people will know you exist and the type of services you provide. 

Proper Website and SEO Gives You Credibility

Question: Would you trust a business that’s listed on the second page of a Google search or the one that’s in the top 3 results? Obviously the latter one. 

Just like you, people search on Google because they trust Google’s judgment. Google too makes sure to analyze the contents and push only the very best to the top of the list. 

This system of Google is an open secret now and this is why when your business is on the top of the search result, people immediately know you are full of value.

Websites with Good Technical SEO Provide To-The-Point Info to Users!

One of the most amazing things about moving companies relying on the internet is the information you get without even asking. 

Relax! I’m talking about harmless information like which area is the search made from.

SEO can help you with this by increasing traffic. Stats show, 35% of the people click on the first search result while the 2nd and 3rd position get 18% and 11% clicks respectively. 

Once you are in the top 3 results and people enter your site, you can eventually gather certain data regarding the kind of services they want, most active time, and region they are from. 

Later on, you can use this information to improve your service and meet the needs of the masses. 

Proper SEO Makes Finding Clients Easy

Any Search Engine algorithm will make sure to put helpful websites at the top. By helpful, we mean websites that have necessary details for us users and make it easy for us to find them. 

Very often movers and shakers miss out on specific SEO Tricks for Moving Companies and don’t get highlighted as much. Things like Local SEO, proper citations in directories, and a clean GMB profile go a long way.

In short, SEO basically minimizes the hassles and maximizes the sales. If you want to enjoy these benefits you can easily do so. We will start our journey into that now.

How Do You Do SEO for Moving Companies?

People will tell you to get your website done and count the beans. Microters agrees with them to a certain extent.

The perks of having a website are really worth the investment. But just having a website isn’t gonna do anything. You need people to find you, visit your website, and confirm orders. 

Ahrefs revealed a scary survey that shows 96.55% of the pages get literally no traffic from Google. That’s almost all the sites out there.

Your website will not bring any sales if you are one of these websites with zero traffic. You’ll need to plan your steps effectively to make it happen.

So, what’s the “Game” here?

Well, simply put, it means including lots of valuable and properly Keyword-Optimized blogs, service pages, and case studies on your website. 

It may not seem like it, but this sentence alone contains tons of stuff. We are going to unpack each and every one of them in the next few paragraphs. Stay tuned to learn how to make your moving company bloom from home.

Target “In-Demand” Keywords and Use them Right!

The very first thing you need in this journey is the appropriate keywords. These are the words and phrases your potential clients are likely to search for. 

Let’s discuss the process for a bit.

Which Keywords Should You Look for?

For moving companies like yours, target keywords aimed at local clients. These search terms are usually like, “best moving companies near me.” Very common, we know. But what works, works. 

However, there’s a catch! People are not always this vague. The searches can be more direct. Let us give you a few examples to get the ideas flowing:

• Affordable moving companies in California
• Long-distance moving companies near me
• Best moving companies in Vermont

These are only a few examples. You just have to do some research (more on this shortly) and use them in your content. It’ll help you rank locally and help clients looking for specific services like “long distance moving.” 

In addition to these, you have to target other related keywords as well. Keywords such as, “How much do movers cost?” or “Tips for moving homes” can get you more inquisitive readers for your blogs. This will turn prospects into clients.

How does it work?

For example, when someone searches for “Tips for moving homes,” you immediately know they are planning to move and searching for information. 

These people will inquire about the process and contact movers in 15 to 60 days’ time (approximately).

How Would You Find Such Keywords?

Brainstorming is a good exercise in this case. Think of the phrases and terms you’d search for if you’ll be one step closer to finding your match. If you’re using SEMrush like we do, just follow the steps below.

• Open SEMrush and navigate to the “Keyword Overview” tool. Enter a seed keyword, such as “Moving Company,” and SEMrush will display a variety of additional keyword ideas.

• As you can see, the seed keyword itself has a high KW difficulty and is difficult to rank despite the search volume. It’s best to search for long-tail keywords that are easier to rank. Take “Piano Moving Company” for example.

This keyword has a decent search volume and no significant competition at all. As you can see, the keyword difficulty is 0. This means the keyword is super-easy to rank. Keywords like these should be chosen for the blog.

A Peek into Our Keyword Research Process

Microters understands that SEMrush is a great tool for keyword hunting and competitor analysis. People use Google keyword planner, Keyword Chef, and Ahrefs as well.

However, we have other means to get keywords for our clients. Let us tell you about our sources.

• We interview our clients and study their websites. We get to know the ins and outs of your business. From there on, we can brainstorm certain terms and concepts for possible topics.
• Moving companies come with their own share of experiences. For example, a moving company in New Jersey might have crucial knowledge to offer on moving pianos. We document such our clients’ experiences as case studies.
• Our team looks into the People Also Ask section on Google for keyword ideas. 
• We scour subreddits for questions on topics. These topics are a great source of “How to” keywords.
• Our keyword researchers always keep an updated list of niche related forums. These forums speak about problems and possible solutions. We look into such problems, research the thread, and turn that into an article for the website.

All in all, we look into every possible opportunity when searching for phrases that people are interested in. Figuring everything out and doing it yourselves can take a huge chunk of time out of your schedule. You can contact us instead and get the job done without much of a hassle. 

Pro Tip: Keywords need to have decent search volume. Semrush recommends going for keywords that have at least 100 searches per month. 

As a beginner, you should target keywords that have around 50 searches per month. Don’t go above it yet.

Web-up a Strong and Stunning Website

A well-designed, accessible website is really important to secure a place in the search result. Google recognizes a competent website as a helpful feature for the users. So, it prefers prioritizing such platforms. 

So, how to create a user-friendly website? A top-notch website must have the following things working for it in the background.

• Good hosting service.
• Right theme.
• Good UI and UX, and
• Good Technical SEO.

Let's discuss what you need to do in proper order, shall we?

Get a Good Hosting Service

A good hosting service will offer you robust security and a fast website.

When choosing a hosting service, prioritize server location (this comes in handy when you’re working on a specific locale), disc space for the website, and uptime.

We’d suggest you go for Hostinger, Digital Ocean, SiteGround (has a well-rounded plan for newbies) or WPEngine (managed WordPress Hosting). 

The Ideal CMS and Theme for Your Website

Microters recommends WordPress as a CMS because it’s easy to use and offers limitless possibilities. You can organize the website anyway you want. 

Find a website theme that matches your business. 

If you ask us, we’d recommend UrbanLift. This is very much a template kit rather than a theme. Best part about this kit is, it plays well with Elementor. 

This little template allows you to customize Homepage, Service Pages you have, Contact Page, Legal Pages, and even Newsletters that companies send.

Visit TemplateMonster and you’ll find a nifty theme named Tourizto. This little theme comes with its own builder. That’s IF, you don’t use Elementor. Along with diverse plugin compatibility, this theme gives you access to high-quality images.

Get creative and you can use these images for service pages, newsletters, blogs, and even social media backgrounds. 

If you’re not into design much, you can actually go for Fast Mover from Theme Forest. This theme gives you 30+ pre-built layouts to choose from. 

Whatever theme you end up choosing, make sure it’s responsive and looks good on mobile devices (more on this later). These are mobile responsive themes, no doubt.

You Need Certain Plugins on Your Website as Well!

People often ignore offering interactive options for their clients on their website. Don’t. Instead, add certain features and tweaks that they can control from your site.

For example, as movers, you can offer an option where the user will be able to select their location, destination, amount/type of items to move from your domain. 

Set up a system that’ll analyze these data and calculate the exact cost and duration of the entire process. Then, if the client is okay with the rate, they can proceed to payment and give you additional data. 

To do this, you can take advantage of certain plugins like Moveto. There are tons of other plugins that’ll save you the effort of tailoring programs. Here are our top plugin picks for moving companies,

• HomeMove is a WP plugin that basically calculates the moving cost. This free plugin makes it really easy for your clients to estimate their expenses. 
• Moveto offers your client the benefit of seamless booking management and easy quotation. 
• Trackserver is a location tracking plugin that can help your client stay calm and relaxed as they keep a track of their items on the go.

Technical SEO is a Part of the Process

Though doing all these on your own is possible, it’s not going to be easy. This is why it is highly recommended to have a technical team to handle your website. 

You’ll have to focus on the content quality for SEO. Once your website is ready, make sure to pay extra attention to the loading speed of the website.

Animation, auto-play videos, and heavy images are some factors that can cause it to lag. Get rid of the unnecessary elements and use plugins like Hummingbird, WP Rocket, etc. to boost your website's loading speed. 

While you are at it, set up Google Analytics, do some Speed Optimization, and Optimization for Smartphones to keep the operation of your website in check. 

Also create categories for your content and get short descriptions of categories in order. If you don’t know where to start and where to go, here are some of our favorite moving company websites that’ll give you some perspective,

• Einstein Moving Co.
• Blue Whale Moving Company
• Suddath

To keep track of how your website’s performing and how the website can improve, create a profile on Google Search Console. It’ll monitor the broken links on your websites, the penalty statuses, errors, and lots of other stuff. 

Pro Tip: Around 80% of all the websites on the internet are mobile optimized. You got to be a part of this because 60% of all the online searches are made from mobile. 

We at Microters will be really happy to have you with us. As our flawless service comes at a competitive price, you can stay assured that you are only getting the best. 

Creating the Correct Kind of Content

This is where your hard-earned keywords are going to come in handy. We also now got our website ready. All there’s left to do is fill up the website with some amazing contents.

A good copy will have:

• Rightly placed keywords.
• Unique and necessary details.
• Reader friendly writing style.
• Relevant visuals.

That’s it. Good content does not need a “Whole Lot” to be accomplished. You just need proper research and articulated presentation. Let’s discuss it in detail.

Consider a few things Before You Write any Content

Once you have found the right keywords, you have to get them into order. Consider using the keywords with higher search volume as your main keyword while keeping others as secondary. 

The keywords will also give you an idea of what kind of content you should go for. 

Let’s say you are working with the keyword, “packers and movers.’ You now have to come up with a topic that’s relevant to this keyword. You can go for, “How To Know Which Packers and Movers To Trust”, and write a well-researched article on it.

You will sometimes find very specific keywords, like “How To Move Wooden Furniture". In this case you don’t have to make any alterations. Just follow the obvious direction of the keyword. 

Now let’s dial it back a bit. 

Just implementing the keywords isn't enough. It has to be, as said earlier, ‘rightly placed’. Have the keyword in the page title or the title of the content. 

Make sure the meta description has the keyword as well. Lastly, your conclusion should mention the keyword once. 

Be careful not to overuse the keywords. 

A higher keyword density is a red flag. Over-optimize content and Google will immediately penalize you.

Our advice is, while optimizing for keywords, add some value in your content as well. It has to be full of valuable information and address all the relevant queriesi.

Properly researched content will not only help you rank; it’ll also convince your readers that you know your stuff.  

Unless you provide a good mix of service pages AND blogs, Google won’t assign much value to you. The first step to excelling in SEO is making Google recognize your website's niche. 

When you put up your content, make sure it’s easy to read. In addition to an engaging writing style, focus on paragraph spacing and sentence construction. 

Both the paragraphs and sentences should be easy-to-understand to improve readability.

Types of Content You Should Go for

As we said, apart from publishing regular blogs, people should have the following sections on their websites as wellI:

• An organized homepage with all the essential details laid out.
• Sales pages/Service pages describing the services you offer.
• Contact page with all your socials, contact numbers, and location.
• A case study section to tell stories of how your past moving gigs went.

The first three are the basic sections or categories for your website. Microters emphasizes a great deal on Service Pages for moving websites. 

You’ll have to list out the type of furniture you move from home to home. Also, the relocation cost, the areas you cover, and the procedure in such service pages.

We’d advise you to list out different types of service pages for different furniture you move. If you work in different locales, publish content on pages targeting specific localized keywords as well.

As far as case studies go, you can write intriguing stories about your past moving experience, how it all went, how the weather was, etc. 

But what if you are not a writer? Well, there's a solution to that as well. While you are busy dealing with your real tasks,hire some copywriters. 

An experienced copywriter will know how to create content that’ll appeal to both readers and Google at the same time. 

In addition to having a well-written content, put some relevant images between the words. If possible, include a short video of your work. 

This is an effective way of keeping your visitors engaged. But make sure the size and nature of these visuals don’t get annoying for the visitors. 

There’s an important thing to consider while working on the articles. Mention proper sources and cite important articles from your blogs.

It helps a lot with SEO if you do things the right way. In the next phase, we will look deeper into that. 

Discussing the Role of Link Building

Now that we have a stunning website with helpful content, does it mean the business will rank? Well, not really. 

There are hundreds of moving companies like you who are creating content with the same keywords. This means the keywords with higher search volumes are actually the ones hardest to rank. 

This is why you’ll have to create top-notch content and case studies. Encourage others to link back to your resources through effective communication. It’s backlinking. There are specific reasons for backlinking.

You can’t pack every relevant information in one blog. For example, moving the piano involves a detailed process. At the same time, people need bubble wraps for the job.

In this case, you can write a blog on moving pianos and hyperlink to another article that solely talks about bubble wraps. This is helpful and contextually accurate.

In addition to being helpful, having other websites linked up makes your content more resourceful. Google loves this kind of content that refers to other sites. 

Backlinking has another purpose as well, and it’s a bit tricky. 

You should try to get another website backlink to your article too. If a website with good DR and UR sites your article, Google understands that you are a trustworthy and valuable website. This can help you climb to the top of the search results. 

We know what you are thinking. It’s simple to link to other websites in your content. But how are you going to get your content linked by another website? 

Let’s learn how to deal with this.

When you link to a website, you can contact them and let them know you have mentioned their article as you have found it helpful. 

While you do that, mention some points about your content that’ll add value to their content. If you are convincing enough, you are likely to earn precious backlinks. 

There’s another strategy that works almost all the time. You simply have to create better content for it.

Firstly, find top-tier content that has been linked hundreds of times (you can use this tool for help). 

Now, understand the content and create a better version with lots of data and better citations. Finally, present your updated content to those who have linked the original content. If you can show them your contents’ qualities, your job is done.

The benefit of this trick is, you don’t have to be a master convincer. Just show that your content is better and that’ll do the trick. 

Local SEO Strategy for Moving Companies

As a moving company, there’s no doubt that you’ll opt for local SEO. To shine in your locality, there are a few things you can do. The first trick is to appear in the map pack.

The Map Pack is basically the list that appears at the very top when users make local searches for businesses. 

To make it happen, you first have to create an account on Google Business Profile. This is a great way of sharing details of your business like: Your address, contact information, pricing, hours, etc. with visitors. 

As you've probably understood by now, the Google Business Profile basically appears when people make “near me” type location-specific searches. The best thing about this option is its price, which is zero bucks. 

This business profile, too, needs to be optimized for SEO. Though it’s a bit tricky, it’s a lot simpler than optimizing a website. 

What most people do is verify their business on Google via email verification, or a phone call. Some also make video submissions as well. In this case, customers' or clients' reviews plays a central role as well. 

After verification, you need to maintain the GMB profile on a day-to-day basis. Interact with the customers who leave feedback on Google Maps, answer their questions, and report fake reviewers or spam competitors while you’re at it.

If you find these things to be tedious, Microters has a dedicated team to take care of it for you.

Another thing you can do to stay ahead is list your service on Craigslist. Craigslist is an amazing way to promote local businesses. With over 60 million monthly users in the US alone, you are sure to attract attention to your service.

But the thing is, people usually don’t trust the local moving companies enlisted on Craigslist because there’s a huge chance of getting scammed. 

This is where you can shine. As you will have a complete website to showcase, people will tend to trust your service more. You can get tons of traffic through Craigslist alone.

This will increase your website traffic, and eventually make you a popular website in your region. Eventually, Google will recognize this boost in traffic. This good impression will get you a place at the top of the search result.

Get Your Moving Company Business Moving With SEO

If you want your moving company to be known in your locality, then you have to appear in front of these potential clients. The qualities that it takes to be in such a position are also the factors that make your business a reliable one. 

We understand the value of your time. This is why we at Microters want to take up these hassles for you as we are pro at it, and save you from the troubles. Our team makes sure to come up with foolproof strategies that can attract more clients than ever.

Tons of local businesses have flourished with our SEO services and now it’s your turn to grow. Give us a try and see how we get it done.