6 Best SEO Apps for Shopify: Rank Higher, Sell Better

Is your Shopify store getting lost in the sea of e-commerce sites? 

With over 1.7 million Shopify merchants in 2023, standing out has never been more difficult, to be honest. So, how can you make sure customers find your products when they search online? Using the best SEO apps for Shopify, of course.

With powerful tools like Yoast SEO, TinyIMG, Avada SEO Suit, and Automizely, you can optimize your product pages and content to boost rankings and traffic. They help search engines understand what you sell so people find you when they search. This means more qualified visitors and higher conversion rates.

Getting started with SEO for Shopify doesn’t have to break the bank either. Many top apps have free versions packed with value. The key is picking the right tools for your specific optimization needs.

Curious to learn more about the top six apps based on Shopify store size, marketing budget, and things of that sort? Read on to explore which SEO power-ups can take your e-commerce site from unseen to unstoppable. 

At a Glance for Best SEO Apps for Shopify

1. Yoast SEO for Shopify - Best Overall

If you use WordPress, you've probably heard of Yoast SEO - it's huge in the SEO plugin world. The good thing is they have an app for Shopify, too.

This app helps you optimize pages by targeting keywords, writing meta descriptions, and making sure the content is readable so people engage more. It even grades your SEO so you can perfect each page before going live.

But what really sets Yoast apart is how it thinks about SEO holistically. It's not just keywords and metadata, it considers your whole site structure, user experience, and other stuff that affects your rankings.

By bringing their full-package approach to Shopify stores with the app, Yoast gives you actual insights on improving every aspect of your site's SEO. It's pretty awesome being able to look at your site architecture and how users interact with it to strengthen your online presence.

Key Features

SEO Analysis - It gives live feedback on your keyword usage so you can tweak pages easily for search engines.

• Readability Check - Not just SEO, it reviews content to make sure stuff is engaging and easy to read for visitors.
• Custom Breadcrumbs - Enhances site navigation and helps Google understand your structure better.
• Canonical URLs - Helps avoid duplicate content issues, which Google really doesn't like. You can set preferred pages.
• Template Titles and Descriptions - Ensures consistency across pages for the big metadata fields.
• Automated Upgrades - Throws in extra stuff like schema.org data so search engines recognize what's on your pages.
• Preview Function - Shows how pages will look in results to optimize titles and descriptions for more clicks.
• Cornerstone Pages - Lets you flag core pages so Yoast can better assess your structure when suggesting changes.
• Redirect Manager - Helps fix busted links by setting up redirects, keeping user experience and backlink equity intact.

Pricing

Yoast SEO has a simple monthly plan for $19, which is decent value considering all the features and optimizations you get. If you're unsure, they offer a 2-week free trial so you can test it out first and see if it works for your site before committing long-term.

2. Avada SEO Suit - Best All-in-One Solution

If you're looking for a one-stop shop for SEO on Shopify, Avada SEO Suit is definitely worth checking out. It covers a wide range of SEO tasks and makes them super easy to handle. Whether you're an SEO pro or just getting started, Avada can help you climb those rankings. 

This app is all about streamlining the groundwork so you have time for the important stuff. With Avada, basic things like meta tags and image alt text are simple. 

You also get access to tools like automated sitemap submissions and structured data. It does a lot of the heavy lifting for you without cutting corners on quality.

Even complex optimizations are user-friendly on Avada. You won't believe how much faster page speed and image optimization are either.

Key Features

• Auto SEO Tags - It automatically generates tags for your products, saving you time from having to add them manually.
• Image Optimizer - Images get compressed without losing quality, helping pages load faster which is good for search engines seeing your site.
• SEO Audits - It regularly checks your site to see what could use some optimization. This helps you improve your rankings.
• 404 Monitor - Keeps an eye on broken links so you can fix them, keeping your site integrity in check.
• Social Sharing - Integrates social metadata so sharing content on platforms like Facebook is seamless.
• Customizable Templates - Offers templates for SEO rules that you can apply site-wide quickly and uniformly.
• Google Search Console Integration - Connects with Google Search Console to track indexing and other performance issues.
• Advanced Metadata Controls - Gives more nuanced control over page titles and descriptions.
• Robots.txt Editor - Lets you use robots.txt rules to guide search engine crawlers around your site.
• Language and Region Settings - Helps target specific languages and locations with meta tags for local SEO benefits.

Pricing

Sadly, the AVADA SEO Suite isn't actually free anymore. Even though they said it would be forever, now there's a free and premium version. With the free one, you can optimize like 50 products max per month. 

It also gives basic stuff like optimizing alt text, an SEO checklist, checking 404 pages, and a sitemap. But if you want unlimited image optimization, meta tags, full SEO analysis, and other premium features, you’ve got to pay $34.95 a month.

3. TinyIMG - Best for SEO Image Optimization

If you're super concerned about page load times and user experience, TinyIMG is the app you want on your radar. The whole point of this tool is to make sure images are optimized as much as possible without making them look worse, giving your site an extra boost in search rankings.

It automatically makes image files way smaller without messing with the quality. TinyIMG also supports converting pics to newer formats like WebP. Plus, it helps with image SEO by generating descriptive alt text that can drive more traffic.

Yet, the app isn’t just about compressing images. It also provides important SEO recommendations and automates the process, which can incredibly simplify the workflow for business owners and marketers.

Key Features

• Smart Compression - Uses advanced tech to drastically cut image sizes without affecting how they look.
• New Format Support - Changes images to formats like WebP that compress better and load faster.
• Auto Alt Text - Creates keyword-rich alt text for photos, boosting their SEO potential.
• SEO Advice - Gives tips on further optimizing your site's SEO based on image usage.
• Bulk Optimization - Lets you optimize multiple images at once, saving tons of time for sites with lots of visual content.
• Page Speed Insights - Uses Google's Page Speed Insights to report on images' effect on your site's loading speeds.
• Image Audits - Periodically scans photos for any that aren't optimized, keeping things consistent and fast.
• 24/7 Support - Provides around-the-clock support to help with issues during the optimization process.

Pricing

TinyIMG has a free plan that lets you optimize 50 images per month, which could work for smaller sites or those just getting into optimizing images. However, if you need more robust features like bulk editing or advanced SEO analysis, TinyIMG offers different paid plans starting at $4.99 monthly.

4. Ilana's JSON‑LD for SEO - Best for Schema Markup

Did you ever have trouble getting those rich snippets for your products in Google searches? JSON‐LD for SEO fixes that by making structured data easy to add to your Shopify shop.

It's all about boosting visibility with tempting search features like star ratings, prices, and more. This app can seriously up your click-throughs by giving products a better chance to capture attention.

Made to be really user-friendly, you don't need any coding skills. Just install and it works behind the scenes, helping search engines better understand what you're selling.

And there's no complex setup or learning curve - once active, it automatically generates the JSON markup without any extra effort on your part. Simply optimize and watch as your listings stand out in results with richer information for shoppers.

Key Features

• Structured Data Boost - This app adds structured data using JSON-LD to make your content look better in search results. You could get those nice info boxes instead of plain blue links.
• Ongoing Updates - The developers are always making sure it matches what Google wants. So your store stays ahead of updates to those info boxes in search.
• Full Automation - You don't need to constantly check it, it handles everything on its own. It automatically sends your new data so those info boxes always show the latest info.
• Works for All Types - Whether you sell products, write reviews, or have articles, it handles all of it with JSON-LD.
• Plays Nice with Others - Designed not to mess with any other apps or theme customizations you already have.
• Links Up With Big SEO Tools - You can also use it with tools like Moz, SEMrush, and Google Merchant Center to get even more stats on how people find your site.
• Snippets for Blog Posts, Too - Not just for products, even your blog posts can get those info boxes to be more visible in searches.

Pricing

This app costs $399 per year, which does seem like a lot at first. You'd think it would be a one-time payment with a price tag that high, but - it renews every year. But think of it as an investment in your Shopify store's search rankings. And they offer a full 7-day free trial so you can check it out before paying that annual fee. 

5. Fire AMP - Best for Faster Mobile Browsing Optimization

Over half of all website traffic nowadays comes from mobile devices. 58.3% to be precise, as of the fourth quarter of 2022. So, think about it - if your site isn't fast on a phone, you're missing out big time for search and sales.

Fire AMP makes it super easy to set up accelerated mobile pages (AMP) for your Shopify store. It uses AMP Javascript, AMP HTML, and AMP cache to load your mobile pages way faster than regular ones. That means fewer people bouncing and hopefully more buying too.

The pages it creates follow all Google's AMP guidelines, so they'll show up higher in mobile search results. Plus it integrates smoothly - only takes a couple of clicks to get it running. Don't have to mess with any code which is nice.

Key Features

• Instant page loading - Speeds up page loading on mobile so customers don't get bored waiting.
• Google AMP cache - Uses Google's AMP cache to serve your content worldwide without any tech setup on your end. Real easy.
• Easy integration - Plugs right into your Shopify store without much technical know-how needed to set it up.
• Customizable design - You can style the AMP pages however you want to match your brand while keeping everything uniform across devices.
• Automatic updates - The AMP pages refresh automatically whenever you update content on your site, so no manual work is needed.
• Analytics insights - Get reports on how well the AMP pages are doing in terms of speed and user engagement to see what's working.
• AMP to PWA linking - Connects AMP to progressive web apps for a slick experience between lightning loading and full-fledged app functionality across devices. 

Pricing

Fire AMP has a free version that lets you make and edit one AMP page, which could work for small businesses or folks just starting out with AMP. Then there are different paid tiers starting at $7.99 a month. 

With the paid plans you get unlimited AMP pages so you can amp up your whole site. You also get extras like advanced analytics to really dig into how people are using the pages, priority support if you need help and other great features.

6. Automizely - Best SEO Page Builder

Whether you're just starting out or really know your stuff as a web developer, Automizely can help make landing pages that focus on conversions and search engine optimization.

Your landing page is basically your customer's first impression of your online store. So naturally, designing it the right way can increase click-through rates and reduce how many people bounce right off the page.

Automizely takes it even further. It's got intuitive drag-and-drop editors and responsive, SEO-friendly templates. Plus it's not limited to just landing pages - you can create full sales funnels, pop-ups to promote stuff, and product pages too.

Best of all, you don't need any coding experience. You can easily sync the pages you build with Automizely into your Shopify store so the styles and content stay in sync. And with the live previews, you can see changes as you make them.

Key Features

• Drag and Drop Editor - No coding is needed, just drag and drop items to design your pages however you want.
• Responsive Templates - Tons of templates ready for phones and optimized for search engines to choose from.
• Pop-Up Designer - Make awesome pop-ups to get people's info or promote deals that'll grab their attention.
• Sales Funnel Builder - Plan out the whole process visitors will go through, from being interested to making a purchase.
• Seamless Shopify Integration - Your pages will fit right in with your store's look and branding automatically.
• Live Preview - See changes as you make them in real time instead of having to preview after each little tweak.
• A/B Testing - Try different versions of pages to see which one gets better results from your audience.
• Custom HTML/CSS - For those that do know code, you've still got full control to modify pages however you want.
• Auto-Update Inventory - Link your product pages to inventory so they'll always show the right stock info without needing edits.

Pricing

Automizely's got a free plan that includes all the basics you need to create and optimize your Shopify store for search engines. If you want extra advanced features and more customization options, there are paid plans starting at $35 a month. 

Wrapping It Up

Hopefully, this quick overview of some of the best SEO apps for Shopify gave you a better idea about where to begin boosting your online store's visibility. 

But keep in mind that SEO is an ongoing thing - it's not just installing an app and calling it good. You need to continuously create helpful content, refine your site's structure, and analyze how everything is working. 

That way, you can see where you can boost rankings, how to increase natural traffic, and ultimately grow sales over time. As long as you put in consistent work with the right tools, your site's search performance will improve bit by bit.