SEO for Pest Control Companies: A Complete Guide

Pet control and extermination is a crucial issue for the US. Believe it or not, you’ll find active 240,000 service providers all over the country. The numbers are only growing and you need to stay ahead of the curve. 

If these numbers tell you anything, it’s the fact that several people need pest exterminators for their houses. They decide who to contact based on the online presence of these companies.

That’s why it's absolutely necessary to leverage digital marketing and SEO. Proper Seo for Pest Control Companies will help you get at least 20% more leads than usual. Let us list the benefits of Search Engine Optimization done right! 

With an organized SEO campaign, you’d be able to:

Let’s discuss how SEO impacts your company in this day and age in the following section. After that, we’ll be giving you a rundown of the process step by step. 

If you’re looking for an agency to take care of SEO for you, Microters is up for a discussion. Call us for a free SEO report and actionable steps you can take to improve your rankings.

How Important is SEO for Pest Control Companies?

When it comes to SEO (Search Engine Optimization) for pest control companies, labeling it as “important” seems like an understatement. If anything, it’s a must just to “survive” the upsurge of competition. 

As of 2024, the number of pest control companies operating all over the US is over 34,000. Now let’s say each company has at least 10 branches. So, that’s one in every 11.9 square miles and only around 400 households per branch! Then again, there are loads of different companies in a single neighborhood.  

This should give you a clear picture of the competition you’re up against. But nothing to be afraid of. People rely too much on the internet nowadays. So, is that a bad thing for us? NO! Because making the right use of the fact can bring more business your way.

SEO Helps You Reach Your Target Group

Reaching your target audience at the right time is one of the most important aspects of any business. Don’t reach out to everyone for your product or services. Rather, go for precise targeting. Advertise your offers to people who need them.

To do that, you need something that helps to optimize your online presence most efficiently and that’s what SEO (Search Engine Optimization) does! SEO helps you get to the right lead that has the potential to turn into a solid business. It’s the same for pest control companies as well.

Cost Effective Branding

If you want to pick up the sales of your musical instrument store then you don’t offer a discount to the whole school, you simply need to do something that attracts the attention of the music club. A $10 gift card to 20 music club members is better than a $5 gift card to 100 random people. 

That’s how SEO works! SEO makes your resources efficient. As a pest control service provider, you don’t need the traffic of people who want to learn about different types of cockroaches. You need people who need to get rid of cockroaches in their kitchen. 

Search engine optimization (SEO) continuously supports your business around the clock. It generates qualified leads that can be converted into sales.

Makes Your Business Visible Locally

As a pest control company, you need to get hold of your local customers as much as you can. Because when people are in need of pest control services, they don’t want to wait. Of course, a guy from Minnesota wouldn’t call a pest control company situated in Michigan!

You need to make sure that if someone in your territory is dealing with a roach infestation, they find you on the internet as soon as they search for pest control companies in the locality. That’s where you need SEO to play its role. 

Establish Credibility of Your Service

Don’t just work in silence. If you want your name on everyone’s lips then make some noise! And the way to do that on the internet is increasing credibility. This is where a brand, optimized website, and a portfolio with several projects will help. 

Along with the portfolio, you can provide valuable insights and information on common pests, prevention strategies, and safe extermination techniques on your website.

Hire a credible team and do some SEO of the website. 

Successful SEO work will establish your company as a leading expert in pest control and you’ll easily stand out among all your competitors.

Good SEO Means Translates to better UX

SEO isn’t just about making your website or online presence easy to find. If a website can’t ensure a good user experience then it can’t hold traffic for a long time, no matter where it is on the “search results” page. 

And remember, Search Engines does care about the user experience in terms of ranking a webpage. So, ultimately it’s all connected. 

SEO significantly improves user experience (UX) by maintaining Website Speed, enhancing Mobile Optimization, prioritizing Quality content, effective Navigation and Structure, and focusing on User Intent Matching.

SEO Makes ROI Tracking Easier

It’s important to track the ROI (Return on Investment) in any marketing pursuit. It helps you understand whether a certain strategy is getting the expected results or not. While it’s hard to keep track of the offline marketing efforts, it’s a lot easier in online marketing with SEO. 

A website with proper SEO can give you all sorts of data. Several tools can tell you the exact number of people visiting your website, what brought them to the site, and in which part they are spending more time. 

This is how you can track peoples’ preferences, what they are leaning towards, which approach you can use, and where you can make improvements. This way, you can make sure that every penny you’re spending is bringing something in return. 

How to Do SEO for Pest Control Companies for the Best Outcome?

SEO won’t be of any value if you don’t aim for the top three results on the first page of any search engine. Can you remember when someone looked for the best pest control services on the third page of Google or Bing?  

According to a statistical report done by Smart Insights, websites that appear at the top of Search Engine’s first page, increase click-through rates by more than 500%. SEMrush claims that the conversion rate of websites that rank organically for multiple keywords is 5 times higher than the other ones. Do the numbers tell you something?

Do your SEO right. People don’t get it right the first time around. You can gradually learn through experiments, yes, but you don’t have to if the process is already laid down for you. 

Here is how you need to do SEO for pest control companies in order to get the best outcome - 

Create Your Business Profile on Google

Always remember that you’re not just up against your competitors, you are up against the internet (its technical aspects to be precise)! And when you want to do something on the internet, there is one thing that you need to acknowledge: “Everything is Connected to Google.”

According to a statistics report, half of the 4.9 billion active internet users on the internet use Google as their primary search engine. The number of unique Google users in the US is around 246 million. 

That’s why, you can greatly benefit from a Google Business Profile as a pest control company. These companies offer their services “On Site.” That’s why it’s important that people find you easily in a localized search. For example, pest control services in Brooklyn. 

If you can do the Google Business Profile right, you can easily earn a top position in Google 3-pack with a localized search. it’s easy and free!

The next thing you need to do is, increase the credibility and accountability of your business by offering some core information. Google will ask you to fill out the information, such as - Name, Address, Phone number, E-mail, Services, Website, and Photos. 

Next, you’ll need to do a few other things to ensure better optimization: 

Pro Tip: Always be as detailed as possible. Remember this, details increase integrity in a business and customers always appreciate integrity.

Design a Website

The second most important thing you need to do is design a website. You can get started simply by getting a sustainable domain and a hosting service that can always keep you active on the internet. But remember, you’re not here just to exist, you want people to see and remember you. 

Always try to have a theme that resonates with your service. The theme should tell the viewer what you are offering, even before they start reading about you. 

It’s okay if you don’t understand the technical aspects of these things. Your job is to know how to exterminate pests, not how to build websites! 

Hire a website developer or an agency, be as detailed as possible with instructions, and closely monitor the progress. They will take care of the rest. 

A word of advice, put up some videos along with written content on your website. Too much written content makes it boring for the users. It can result in a slow website as well. 

Don’t just focus on your Home Page, try to make other web pages as detailed and user-friendly as possible.    

I know all these things seem a bit overwhelming and feel like too much. But hey! You didn’t think that beating the competition would be easy, right? What if I tell you that it’s not as hassle as it seems if you know about the right tools for the right job? 

Here are some things you should know:

Pro Tip: Don’t think of the website as a one-time hassle that you need to be done with. Think of it as a slow yet meticulous step that’ll yield great results in the long run. 

Know What You’re Doing: Pest Control SEO Vs Local Pest Control SEO

What is SEO? In short, SEO or search engine optimization is the process of generating more traffic or leads on a website by increasing the online visibility and ranking of the web pages. There is a significant difference between pest control SEO and local pest control SEO. 

So, which type of SEO do you need? 

We’ll get to the answer to this question with more questions. What’s the range of your service? Who are your target audience? What’s your purpose? Where do you see your business in the next two years? Answering these questions will make it easier for you to understand the type of SEO you need for your website. 

Local pest control SEO refers to the optimization of your website that ensures your visibility in pest control searches within your locality. It’s for those who are just starting their pest control business on a local level. SEO serves the purpose of targeting a specific audience. In this case, the target audience is usually the people of your locality, not everyone in general. 

But when you say pest control SEO in general, it covers bigger aspects both in terms of comprehensiveness and complexity of websites. Pest control SEO in general refers to enterprise SEO. It’s pretty much the same thing but with some changes & strategic differences. 

If you’ve already built a name for your pest control company, gained brand value, have a diverse range of products and services to offer, and have your business spread across different localities & states then pest control SEO is what you need. 

Let’s talk about your target audiences for a bit.

Your target audience isn’t the residents of a particular locality but all localities in general. You’ll need specific strategies, specialized optimization, and large-scale operation to rank on search engines. We are talking about a whole package. Everything needs to be in proper sync. 

Who are your competitors? 

When you’re doing enterprise SEO or pest control SEO in general, your competition isn’t just the other local pest control companies. Whenever someone makes a pest control-related search, you need to appear on the first page at least!

Now Let’s Talk About Keyword Planning 

Once you’ve built your website, the next thing you need to focus on is leveling up your keyword game. A well-strategized keyword planning can help you meet the anticipated traffic on your website. 

Keyword planning is important for several reasons. When it comes to SEO for pest control companies, a properly devised keyword blueprint yields results in more ways than you can expect. That includes improved search engine ranking, targeting relevant traffic, enhancing user experience, guiding content strategy, and providing measurable results. 

Let me walk you through the basics first: 

KEYWORD is basically the words and phrases people search on a search engine like Google to get information. As a pest control company, those keywords will sound like “termite infestation”, “signs of bed bugs”, “cockroach in the kitchen”, etc. 

There are about 20 types of keywords that are categorized based on the search intent. But we are only dealing with the basics for now. So, we’ll discuss the basic idea of three types only: short-tail keywords, long-tail keywords, and LSI keywords. 

Short-tail keywords are also known as “head” keywords or “primary” keywords. These keywords usually have one or two words. For example, “pest” or “pest control”. These keywords have a very high search volume but they can’t give you specific results due to the lack of information. 

That brings us to long-tail keywords. As the name suggests, Long-tail keywords refer to the extra words added at the beginning or end of the main keywords. These keywords usually consist of 3 to 6 words. These keywords usually have comparatively lower search volumes.

The extra words in a long-tail keyword help search engines understand the purpose of a particular search and that way you get specific results. 

Remember this, “specific” is where your primary focus needs to be if you’re hoping to convert leads to business and track outcomes. 

Take this one for an example, “pest infestation in the kitchen.” We are looking for pest infestation, not just pests. We can narrow down the list of possible culprits. We can only focus on the pests that are prone to grow in the environment that a kitchen offers. 

But what if we say “cockroach infestation in the sink?” With that information, here is what we have: we are dealing with cockroaches, it has something to do with dark and wet environments, and we need a repellent that can reach narrow spaces. 

The next important type of keyword that you need to understand is LSI keywords or Latent Semantic Indexing. These keywords are semantic equivalent to primary keywords and are used for improved SEO results. For example, “pest exterminators”, “termite infestation”, etc. 

As a brick-and-mortar company like a pest control company, targeting the localized keywords can turn out to be of great help. Sure, general keywords help your website grow. However, localized keywords will help you get actual business leads that’ll get you hard cash upfront. 

Take “Best Pest Control Companies in Lincoln Square” for example. This keyword targets a very specific audience and the customer acquisition is precise. Localized keywords can also include: 

You don’t have to plan your keywords based on a hunch! You have the opportunity to take calculated steps with a proper analytical approach. There are many keyword research tools that help you do that. Some of the reliable ones would be:

Pro Tip: Winning the keyword game is all about testing and learning. You won’t know what’s gonna work until you try. Sometimes keywords that have a low search volume can get more traffic than keywords with high search volume. So, never be afraid of doing something out of the box!

Time to Put the Keywords to Use: Content Creation for Pest Control Companies

A proper framework for the website’s content is quite crucial in terms of SEO for pest control companies. It’s the content of your website that’ll attract the targeted customers and the readers in general. So, it’s crucial that you have a proper content strategy. 

Your website should be heavily loaded with two types of content: 

We suggest a balanced ratio of 3:2 or 4:1 when it comes to the ratio of informational/ blog content and service-based/ commercial content. Many people think that loading your website with service-based content increases your possibility of better ranking and generating leads. But we call that Rookie Mistakes 101 in the content strategy game.  

Make your service page as attractive as possible. And when I say attractive, I don’t mean a little glitter here and there! You need to keep it simple but something that attracts the eyes. Not too heavy but not something that resonates “not enough”! Not too complex but don’t do “minimal”. 

Keep the services you’re offering precise and user-friendly. Your potential clients will appreciate the detailed information but make sure you avoid irrelevant things. Use images that give the overall idea of your different services. There can be different packages and different types of solutions that you’re offering.  

For example, you can have different services like ant control, rodent control, termite treatment, etc. Then you can divide each section based on the ways you can deal with the pest. 

Then each of them can lead you to a web page that says about - the required time, the name of the pesticide, whether it's natural or artificial, etc.

Next comes the blog or informative content part. As we said earlier, about 60% to 80% of your website’s content needs to be blog content. It’s normal to think, why do all that if that doesn’t mean business? That’s where people fail to see the broader picture!

Blog or informative contents yield results in the long run, slowly and gradually. It’s content like this that helps stand out among all the others. It also increases your integrity and importance in the eyes of Search Engines. And that’s literally the whole purpose of SEO — Make Search Engines Notice You!

You are probably thinking about where you’ll get so many relevant keywords and generate good content. It’s actually not that hard if you brainstorm a little. You just need to think of anything that will lead your customers back to the niche of your pest control business.

For starters, you can write a set of blog posts about “how” different pests or insects start infestation. This can lead to “why” i.e. “What are the reasons behind pest infestation”. Then you can jump to ‘different types of solutions…”, “pros and cons”, etc. Now consider each aspect in terms of different pests. See? You already have about 20 content ideas for your website. 

You can also incorporate different pest-related FAQs. A significant portion of the website traffic comes from simple FAQs. For example, “What are the Signs that You Need Pest Control Service”? You can also share different tips and suggestions related to pest control services. How does that sound for a title “Things to Consider Before Calling a Pest Control Service”?

Pro Tip 1: If there is one thing that Google or other search engines Bing and Yahoo value, that’s quality content. The more you create informative and engaging blog posts, the more Search Engines notice your presence. Make your content unique, authentic, helpful, and reliable. 

Always add some personal touch to your blog content. Tell your readers what you experienced first-hand and what gave you better results. You can also check out Google’s checklist for further information. 

Pro Tip 2: Here are some best practices that you can put to use:

Pro Tip 3: Always make sure that your content doesn’t have grammatical mistakes and typos. You might overlook the issue thinking it’s a silly mistake but it has negative impacts. It significantly undermines your credibility and intellectual superiority towards the audience.

Create a Review Section

Having a review section is crucial for pest control companies. The thing about pest control companies is that people only need the service a couple of times in their lifetime. As a result, they lack the necessary knowledge and ideas about their services. And that’s what motivates them to rely on peoples’ reviews. 

Here is a naked truth, a customer always trusts another customer. Because they all have one goal “making the best use of their money”. When you get good reviews for GBP listings, it increases the credibility of your business and attracts more customers as a result. 

You can showcase your website’s positive reviews on various platforms such as Facebook, Yelp, Quora, Reddit, etc. Backlink your website's review section to different platforms. Encourage your customers to share their reviews on social media platforms as well. 

Don’t worry about the negative reviews! Dealing with these reviews can be a boon in disguise. You can also turn the impact of the situation based on how you respond and engage with the customers. 

Closely monitoring and analyzing customer feedback can also help you learn about your shortcomings and what you can do to grow better. 

You can use Review Management Tools for better outcomes and efficient dealing. These tools allow you to get reviews across different platforms into one dashboard. 

Feel free to reply to the customers in bulk. Then there are other services like new review alerts, integrating CMS, tracking the volume and keywords of the reviews, etc. 

Altogether, it’s a win-win situation for a real-time service-providing agency like you. And remember, Properly leveraging customer reviews can also improve the results of SEO for pest control companies. 

Here are Some Tips People Can Follow to Make the Best of The Process

Besides the steps we discuss, our experience in this field taught us some valuable lessons. We’ve distilled our knowledge in the form of bullet points. Let’s take a look.

Wrap Up

A successful SEO for pest control companies requires 3 fundamental things: an efficiently coded and structured website, carefully crafted pest-related onsite content, and assembling all the necessary offsite factors such as quality backlinks. If you can ensure these, your chance of beating the competition can increase dramatically. 

Google surely has the largest share in online searches. But we need to think about the other search engines like Microsoft Bing, Yahoo, Baidu, Ask.com, etc as well. 

10% of internet users are scattered over these search engines and depend on them as their primary search engine. That’s not something you want to overlook. 

When it comes to SEO, there is always room for improvement. And if it’s as niche-specific as pest control, there’s no doubt about that. Just align your search engine optimization with the updates of Google, focus on the analytics, keep on applying the best practices, and experiment a little. You should be all good.